Web Survey Bibliography
A key choice in the design of Web surveys is whether to place the survey questions in a multitude of short pages or in long scrollable pages. There are advantages and disadvantages of each approach, but little empirical evidence to guide the choice. In 2003 we conducted a survey of over 21,000 undergraduate students. Ten percent of the 10,000 respondents were directed to the scrollable version of the survey, containing a single form for each of the major sections. The balance was assigned to the paging version, in which questions were presented to be visible without scrolling. The instrument contained a maximum of 268 possible questions, including topics that varied in sensitivity and desirability. The survey also permitted comparison of the effect of skip patterns by implementing skip instructions and hyperlinks in the scrollable design, and also recorded time at the end of each of the five topical sections. Differences between designs are evaluated in terms of various forms of nonresponse, univariate and bivariate measurement properties, and proxies for respondent burden.
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Web survey bibliography - McCabe, S. E. (11)
- Incentives for college student participation in web-based substance use surveys; 2013; Patrick, M. E., Singer, E., Boyd, C. J., Cranford, J. A., McCabe, S. E.
- Reasons for nonresponse in a web-based survey of alcohol involvement among first-year college students...; 2008; Cranford, J. A., McCabe, S. E., Boyd, C. J., Slayden, J., Reed, M. B., Lange, J. E., Scott, M. S.
- Web Survey Design: Paging versus Scrolling; 2006; Peytchev, A., Couper, M. P., McCabe, S. E., Crawford, S. D.
- Unintended Consequences of Incentive Induced Response Rate Differences; 2005; Pope, D., Crawford, S. D., Johnson, E. O., McCabe, S. E.
- Using the Web to Survey College Students: Institutional Characteristics That Influence Survey Quality...; 2005; Crawford, S. D., McCabe, S. E., Inkelas, K. K.
- Mode effects for collecting alcohol and tobacco data among 3rd and 4th grade students: A randomized...; 2005; McCabe, S. E., Boyd, C. J., Young, A., Crawford, S. D., Pope, D.
- Comparison of web and mail surveys in collecting illicit drug use data: a randomized experiment; 2004; McCabe, S. E.
- Web Survey Design: Paging vs. Scrolling; 2004; Peytchev, A., Crawford, S. D., McCabe, S. E., Conrad, F. G., Couper, M. P.
- From Mail to Web: Improving Response Rates and Data Collection Efficiencies; 2002; Crawford, S. D., McCabe, S. E., Couper, M. P., Boyd, C. J.
- A Nonresponse Analysis of a Mail-Web Mode Comparison; 2002; Boyd, C. J., Crawford, S. D., McCabe, S. E., Couper, M. P.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.